American Registry of Diagnostic Medical Sonography (ARDMS)

Our client needed help increasing engagement for a credential widget. The goal of the widget is to provide employers and patients with a directory to verify that physicians, sonographers, and ultrasound professionals are ARDMS-certified. But unfortunately, it wasn’t getting much use. Even after adding the feature to the site, ARDMS still received a flood of emails and phone calls asking to complete verifications manually. They simply couldn’t keep up with it.

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Services Used

The Results

Based on survey data we collected from site users, we made one significant change to the widget. Almost overnight, engagement increased by a whopping 508%. What’s more, this simple tweak nearly halted the barrage of phone calls and emails to verify credentials – while substantially reducing associated overhead.

Thirty days before implementing our changes, we had 1,187 widget submissions. During the same period after going live, we generated 6,032 submissions. The tool now averages well over 10,000 submissions a month from satisfied users.

Julia Lee “We work with a number of vendors and firms, and WebMechanix definitely offers an expertise in what we do. We look to them as an extension of our staff.” Julia Lee, Director of Marketing and Communications