New Castle School of Trades (NCST)

Our client needed to shift its marketing budget from costly traditional media to more efficient digital channels. Making this transition was mission-critical, and the odds were against them. The school had plenty of info for incoming and existing students, but their site lacked upper-funnel content that attracts individuals in the awareness and consideration stages. We worked together to create a winning strategy that significantly improved recruiting performance.

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The Results

The NCST website saw a healthy influx of new visitors after a significant SEO overhaul including new, upper-funnel content. Coupled with our conversion optimization strategy, NCST realized a 99% increase in online apps. Not only were these gains impressive, but the improvements grew traffic and lead flow sustainably months and years later.

“We’ve worked with WebMechanix for several years and it’s always been a great experience. They stay focused on results and deliver, time and time again. They’re a wonderful group of progressive thinkers and are constantly bringing new stuff to the table.” Jim Catheline, Director, Admissions