Enroll More Students

Founded in 1869, Trinity University is a private institution located in San Antonio, Texas. They needed to hire a new digital agency that could help them optimize the performance of existing paid advertising campaigns. Working closely with the college’s marketing team, we thoroughly analyzed the user journey of the most highly qualified website visitors. We soon discovered that their previous agency overlooked Trinity University’s most lucrative visitor segment.

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The Results

We re-engineered their paid strategy from the ground up and implemented best-in-class, closed-loop reporting. After six months, we saw a 449% increase in online inquiries and a 211% increase in campus visits year-over-year within the highest value segment. Not only is our client enjoying a healthy boost in enrollment, Trinity University now has full-funnel reporting that depicts campaign return-on-investment (ROI) by keyword and demographic – a critical improvement to recruiting efforts in higher education.

Abel Ramos “There are countless agencies out there that will put up digital ads on your behalf, but there are few like WebMechanix that will work with you one-on-one to understand your needs, help you shape and refine your goals, keep you up to date with the latest trends and opportunities, and constantly strive to improve your existing process.” Abel Ramos, Marketing Strategist