In this podcast episode, with Marketing Ops specialist Moni Oloyede, a marketing operations technologist. She has experience in Eloqua, Marketo, HubSpot, and Pardot. She works for Fidelis Cybersecurity.
Moni and I did an episode already. You might want to check episode 20 and listen to that one first, because we talk about the basics of marketing ops, marketing automation, and CRM, including the perils. Today, we’re going to go a deeper by talking about multi-channel marketing attribution and how to work back to the goal you need to hit.