The Problem

Shenandoah University redesigned their school website to promote more sign-ups, inquiries, and other website conversions. Unfortunately, they did not have robust website analytics tracking to determine if the redesign was in fact encouraging more prospects to engage with the school’s website.

The Solution

We supplied Shenandoah University with the data they needed to formulate data-backed marketing strategies in two ways:

Got Interaction & Conversion Data into Google Analytics

Our teams collaborated to set up event and goal tracking to measure the most important interaction points on the website. This way, if a prospect engages with a website element or submits a form, Shenandoah University would easily see the interactions reflected in their Events and Goals in Google Analytics and could tie them back to specific changes from the redesign.

Configured Dashboards & Custom Reports to Monitor KPIs

Dashboards and custom reports were built to provide KPI data viewable at a glance. Shenandoah University is now able to quickly assess website performance by monitoring these reports on a daily, weekly, and monthly basis. Our team also provided training to ensure that the school’s marketing team could easily take action on the data and modify the reports as their needs changed.

The Results

Shenandoah University now has access to clean, easy-to-interpret, actionable data. A simple statement, but it’s importance can’t be emphasized enough in an online-world. The school’s marketing team will now be able to create data-backed strategies that get them ahead of the competition and in front of potential students.

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