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Integrate Google Analytics & Adwords Data to CRM (SalesForce)

You’re smart. How do I know? Because you’re reading this. If you’re an Internet marketer, CMO, business owner, or otherwise interested in integrating Google Analytics & Adwords data to your SalesForce (or other) CRM, you’re in the right place. Good news: You’re… [Full Article]

September 25, 2013    4 Comments

dynamic-landing-pages

Making it Personal: Dynamic Landing Pages

Have you ever seen a webpage or ad that somehow features content specific to your geographic location? These are called dynamic landing pages and they are a natural evolution of an increasingly personal internet. Web developers and marketers are taking… [Full Article]

May 28, 2013    No Comments

Benefits of Google Tag Management & Is It For You?

Google’s new tag management system offers a free way to centralize tag management for Adwords, Analytics and more. It was released in October 2012 and has many singing its praises. While some marketers are labeling it a “heaven-send”, others are… [Full Article]

March 13, 2013    No Comments

The Daddy of All Negative Keyword Lists for AdWords & AdCenter PPC

If you’ve been in the world of PPC advertising for any length of time, you’re familiar with negatives. For the uninitiated, advertisers use what’s called ‘Negative’ keywords to prevent their ads for showing up on certain terms. So let’s say you provide a… [Full Article]

January 28, 2013    6 Comments

Setting Up Adwords Campaigns Like A Champion

Anyone can take a stab at setting up Adwords campaigns, but why go in blind? We’re going to go over some of the best practices involved with PPC campaign setup so that you can get your account off to the… [Full Article]

January 10, 2013    No Comments