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Viewing 27 Posts under Topic › Paid Media
Greedy man symbolizing rush for new TLDs

Retreading An Exciting Year – Part One: Major Policy Changes

2013’s contributions to the digital marketing canon were many. Google doubled down on mobile, social networks started offering some serious advertising opportunities, and online privacy found its way into the national spotlight. But, before our brains begin burying some of… [Full Article]

January 6, 2014    No Comments

Lock symbolizing stored information issues

Stored Information Issues for Online Marketing Agencies

Stored information and other data is critical for marketers. However, unguarded information poses risks that can easily be prevented by implementing a few best practices. [Full Article]

December 12, 2013    No Comments

Man eliminating competitor keyword bidding issues.

Keyword Infringement: Competitor Trademark Bidding in AdWords

Learn more about competitor trademark bidding in AdWords, how you can prevent infringement, and how to make the most of your trademark. [Full Article]

November 27, 2013    No Comments

How To Keep Mobile PPC Campaign Afloat

How Google’s “Enhanced Campaigns” Ruined Your Mobile Ads

Before we get into how enhanced campaigns have completely destroyed your mobile ads, lets focus on why this is important in the first place. Why You Should Care Your audience is spending more and more time on mobile devices. 90%… [Full Article]

October 10, 2013    No Comments

man with bright idea

Integrate Google Analytics & Adwords Data to CRM (SalesForce)

You’re smart. How do I know? Because you’re reading this. If you’re an Internet marketer, CMO, business owner, or otherwise interested in integrating Google Analytics & Adwords data to your SalesForce (or other) CRM, you’re in the right place. Good news: You’re… [Full Article]

September 25, 2013    4 Comments