Welcome to another episode of Three Minute Marketing, where we talk to some of the leading growth marketing experts from around the world and condense our discussions into three-minute micro-interviews.
We’re super excited about marketing in today’s world—now’s a great time to be a marketer. And we’ve got a really exciting guest for you today: Tim Schmidt of USCCA.
Tim’s background isn’t like your ordinary marketer’s—he was a mechanical engineer by training and ran an entrepreneurial side hustle. It took several years for that to gain traction, but now, his organization is growing rapidly and has an impressive market presence.
He is exactly the kind of unicorn entrepreneur growth marketer that we love to have on this show. And so, I have a great question for him: “What are your top seven rules for sales and or marketing success?”
This is the exclusive “extended cut” video:
- The copy you use is more important than anything else. Sure, imagery and colors are important, but words matter the most.
- Tell great stories because they sell better than anything. The power of storytelling dates all the way to the era of the caveman.
- What’s in it for the customer? Focus on answering that. Nobody cares about your business.
- Keep it simple.
- Measure, track, and test. Otherwise, you can’t improve. Make bold tests that have big impact.
- Function beats form. Principles beat flash. If you haven’t read Eugene Schwartz in the last six months, you’re doing it wrong. Re-inventing is a fool’s game.
- Slow execution is the kiss of death.
Bonus discussion after the recording:
- There are only two things that will never change: analytics and copy. Study them well.
- Partnering with brick-and-mortar locations (by offering commissions) and selling for them in person has a much higher close rate than you’d get trying to sell things online.
- Tim’s company has a sophisticated marketing and tracking process that allows them to see just how many members they obtain and lose every day and week.