Hello everybody, and welcome to another episode of Three Minute Marketing, where we interview some of the world’s leading growth marketing minds and condense it into three-minute value bombs.
Today, I’m super excited because we have Stephanie Moritz, currently the Chief Marketing Officer at the American Dental Association. She has had a long career in PR and marketing, transforming brands including Disney, Jim Beam, Hershey, Conagra, and now, the ADA.
My question for her is, “You openly say that curiosity is one of your secrets to success. Talk to us a little bit about curiosity. What does it mean to you, and how can others tap into the power of it?”
This video is the exclusive “extended cut.”
- Curiosity can be a tool to disrupt and change the culture and thinking of an old, established business or brand.
- She flipped the script by using curiosity with internal employees (instead of externally) to get people thinking in new ways.
- The ADA is ripe for innovation since it’s been around for 160+ years.