Hello everybody, welcome to another episode of Three-Minute Marketing, where we speak with some of the world’s leading growth marketers and condense their wisdom into three-minute golden nuggets.
Today we’re talking to Brendan Hurley, Chief of Collaboration, Communication & Marketing at Goodwill of Greater Washington. We discuss a topic that is particularly challenging for marketers and businesses these days: recruiting. Brendan has been having success lately in this critical area for his organization.
My question for Brendan is, “What are you doing for recruiting that’s working right now? And what breakthroughs have you had?”
- When looking for great hires, start with your owned audiences & email list, especially the people who already buy from and/or have affinity to your brand.
- Start by featuring career opportunities in your regular email newsletter. Roll it out as its own email communication segment once you see success.
- Tap into the emotional appeals of your position and make the challenge of each role relatable to the audience.
- Consider offering cash incentives for referrals, both internal and external to your organization.