The Problem

Maryland Bartending Academy came to us after struggling with enrollment. Surveys of students revealed that the decision to take bartending classes started with research online. The owner of the academy realized that he needed to focus on increasing his website’s visibility for non-branded organic search queries (i.e. traffic from search queries that do not contain the brand’s name.)

What’s worse was that once visitors reached their site, very few actually converted into a lead. They were falling behind the digital trend and needed our help to catch up.

The Solution

We redesigned their site with two focuses – boosting organic traffic and doubling qualified inbound leads.

By placing a contact form and clear calls-to-action on every page of the site, our redesign made it extremely easy for visitors to enroll and request more information.

We performed extensive research focused on uncovering high volume, low competition keyword phrases that would attract new, lower-funnel visitors ready to convert. We applied our signature SEO Backbone, launched the redesigned site, and the results speak for themselves.

The Results

  • Leads increased 169.24% year over year
  • Traffic from the search engines grew by 120.19%

Overall, Maryland Bartending Academy’s exposure and market share has grown by more than 100% and enrollment is through the roof. Needless to say, they are very happy!

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