Email Ads for Software Company • WebMechanix Case Study

Velaro

Our client, a B2B SaaS live chat company, was struggling to get in front of the right audience. Google AdWords was an excellent start for them, but they saw their budget get consumed by unqualified prospects. To capture market share, we identified websites with a niche audience matching their ideal customer profile. Then we devised a paid media strategy that coupled lead generating PPC campaigns with email nurturing to convert decision makers.

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Services Used

Analytics & Measurement
Conversion Optimization
Email Marketing
Marketing Automation
PPC Management

The Results

By developing a conversion funnel that led to a higher volume of quality, closed/won business, we dramatically improved key performance indicators. Not only did our efforts result in a 25% conversion rate on PPC, representing a 401% increase over the previous period, cost-per-lead also decreased by 48%. Needless to say, our client was over the moon!