American Registry of Diagnostic Medical Sonography (ARDMS)

Our client is a premier credentialing agency for physicians, sonographers and ultrasound experts. To receive credentials, medical professionals must first meet application criteria and ultimately sit for an exam. These pros are exceptional learners and students. ARDMS observed that their audience often takes a practice test before they even apply for the full exam. In helping our client grow their business, the fundamental question was clear: how can we get more of our audience to take practice exams?

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The Results

By implementing strategic remarketing ads, we helped our client achieve a 24% conversion rate, with some months converting as high as 33% (accounting for seasonality). The ads received 1,833 clicks and 438 additional practice exam requests. Since most of the professionals who take practice tests go on to pay for the full exam, this campaign is worth its digital weight in gold.

Julia Lee “We work with a number of vendors and firms, and WebMechanix definitely offers an expertise in what we do. We look to them as an extension of our staff.” Julia Lee, Director of Marketing and Communications