Cookbook Publishers

Cookbook Publishers, a custom recipe book company, needed to expand revenue from high volume, enterprise sales to complement its consumer-oriented market share. Traditionally, requests for consumer orders were in high demand, but these requests often did not lead to sales. And enterprise leads were hard to come by. Purchase intent from search traffic varied greatly which impacted lead quality negatively and made ad targeting challenging to refine.

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Services Used

The Results

WebMechanix innovated a new way to measure and improve lead quality for our eCommerce clients. Separating consumer ad traffic from enterprise ad traffic in real-time ensures groundbreaking results that lower cost while increasing lead quality. Moreover, our unique testing strategy led to a healthy boost to our client’s revenue.

“WebMechanix is extremely organized to keep everyone on track of our defined goals, and they are always bringing new ideas to explore. Additionally, they do an excellent job with reporting KPIs and other critical metrics. I highly recommend working with WebMechanix if you need to improve your digital marketing efforts or website performance.” Sarah Trzemzalski, Marketing Coordinator & Writer