Knowledge to Practice

Knowledge to Practice (K2P) is an on-demand learning platform that helps healthcare practitioners prepare for board exams and keep up with scientific journals.

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The Bottom Line

Knowledge to Practice’s site didn’t allow prospects to discover the content they needed easily, so it had WebMechanix redesign their website and replace their page-builder. The new site achieved triple digit increases in business metrics and showed different personas the right info at the right time. With the enhanced user experience, visitors trusted the brand and could better understand its value proposition.

“Their UX designers are talented. Their development team’s extraordinarily talented and approached tasks from a digital marketing perspective. They’re not just coding to the specifications. They understand how their work impacts the bigger picture, which was useful. They’re fluent in cutting-edge digital marketing practices.” EJ White, Director of Digital Marketing