CASE STUDY

Vena Nation

Delivering a Fun, Functional Conference Registration Experience

Every year, Vena hosts “Vena Nation,” a multi-day conference for financial experts to learn, discover, and network with one another. The 2020 edition of the conference will be hosted in Las Vegas, and the Vena team requested an easy to navigate conference home page that would provide the best experience possible for prospective attendees. There was also one additional request: Because the 2020 conference will take place in Las Vegas, the Vena team asked us to find creative ways to incorporate callbacks to an unnamed late 2000’s comedy film about over-imbibing in Sin City. The final page is functional, easy to use, and brimming with life, infusing a sense of wonder into the conference registration process.