NAVA Health & Vitality Center

Building Trust Between a Hormone Therapy Provider and Prospective Patients

With the recent launch of their flat rate monthly hormone therapy plan, NAVA needed a way to advertise the program’s pedigree while still calling out the comparatively low monthly fee of $195. To ensure the proper balance between price point and value, we were careful to employ positive imagery, a cool color scheme, and benefit-driven copy as a natural compliment to the “$195/month” callout on the image itself. The final ads feel fresh, inviting, and legitimate, and the visual concept here is easily transitioned to new imagery and messaging.