• Brand Identity

A refreshing redesign

Caregility asked us to redesign their brand. Their goal was to present a more mature, professional image to potential healthcare customers. 

We refined their existing color palette to meet ADA compliance standards, replaced the old rounded font with a clean, more professional-looking one that increased readability, and switched the imagery from an illustration style to one that featured customers, evoking a more emotional response. 

Finally, we restyled the logo, removing elements that had cluttered it, and updating the logotype to match their new font.