Alexa.com

Differentiating An SEO Tool’s Digital Advertising Through Design

As one of the foremost SEO and keyword research tools on the market, the marketing team at Alexa was in search of a way to differentiate their brand while communicating the value of Alexa’s suite of keyword and content research tools. To help Alexa.com stand out from the crowd, we developed three concepts, each employing a unique visual approach to Alexa’s value proposition.