We’re continuing our momentum of delivering crisp digital marketing news with the More Than Marketing podcast. This week, I react to three new topics. Listen to the podcast episode below to learn more details about my reaction and tips.
LinkedIn’s algorithm uses artificial intelligence to find niche, occupation-specific conversations. Their team has seen more engagement around niche topics (e.g., #performancemanagement) than broad (#management) topics, so they’ll reward you more if you use niche hashtags.
Since the top 1% of users get most of the reach and engagement on the platform, LinkedIn wants to create a more evenly distributed network. The average user now has a better chance of getting their post shared, so it’s no longer a power struggle. Their first tests with this update do appear promising, so it’s worth keeping an eye on this change..
In any case, the key is to stay active, post engaging content, comment on others’ posts, and encourage conversations.
People see LinkedIn only as a lead generation platform, but it’s also a great recruiting platform. They have specific ads for recruiting that are worth testing out.
Facebook Ads updates
Speaking of social media, have you heard of the new Facebook advertising developments?
There’s now a new Page Transparency section on every Facebook page. This feature lets you see the ads that a page runs and who manages the page. Scroll down on any Facebook page, and you’ll see it on the bottom right. Under Page Transparency, click See More.
You can also set up automated rules for Facebook ads to make the most of your budget. For example, you can increase bids or shut down a campaign if it doesn’t get a set amount of conversions within a time period.
But be careful if you use Facebook ads for recruiting. You can get in trouble if you run recruiting ads and target by gender or age because of anti-discrimination laws.
If you’re going to be advertising, you need stock images.
Unsplash’s mission is to make images open and usable to the world. The Unsplash library has grown to more than 1.5 million photos and has been used in more than one billion posts online.
The library gets used more than its competitors combined, including Getty Images, Shutterstock, and Adobe.