Welcome back to the More Than Marketing podcast. This week, we have two of WebMechanix’s very own employees take over the podcast. Our hosts are Josh Waldman, a direct response copywriter, and Alex Swope, a search engine optimization expert. Alex discussed Google’s search algorithm and the EAT process in an earlier episode.
These two discuss misconceptions and tips about B2B copywriting. You’ll learn why copywriting doesn’t have to be boring in the B2B industry, how to improve your copywriting, how to elevate the user experience with your writing, and more.
If you want more, look out for our upcoming companion article that dives into more details on B2B copywriting tips.