On LinkedIn, the real opportunity is to bring your prospects into a conversation and by using LinkedIn as an engagement tool. Welcome back to the More Than Marketing podcast. I have Charlie Whyman with me from the UK.
Charlie saw a real gap in the market. There were lots of people teaching you how to generate leads on LinkedIn, but there weren’t many people showing the full process which includes how to close leads into sales. You’ll learn in this episode why building authority by setting yourself up as the go-to expert is important for B2B marketing these days. It doesn’t matter what role you have at your company; there’s a huge amount of power in building a personal brand on LinkedIn. We’re also going to be talking about B2B LinkedIn marketing and closing tips.