Welcome back to another episode of More Than Marketing. I’m your host, Arsham Mirshah. I’m joined by Paul Field, a marketing consultant who has worked for decades in the highest levels of the advertising industry, including in New York. Early in his career, Paul would see people in meetings lead the discussion and have their thoughts and recommendations respected. Over the years, he’s developed a framework called The Essential Seven to help you recreate these results in your meetings, approach marketing assignments efficiently, and identify important problems and opportunities for a business.
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