The art of search engine optimization (SEO) is one that centers on the proper use of targeted keywords in order to drive the people looking for your offered product or service to your website.
These keywords tell search engines that your page is relevant.
As any SEO firm or marketing professional knows, keywords are the leading aspect that drives traffic to a website.
Without keywords, internet marketing would be based solely around email campaigns and link building efforts.
We need keywords to help produce great content that drive organic traffic to our websites —
And with the right keywords, we can see phenomenal results!
Keyword Tools: Our Best Friends
These programs search databases for all of the words typed into search engines, and break them down by a number of metrics (from location to competition).
By using these tools you can get some great ideas about the keywords that you should target in your site’s content; because they show us how many searches a selected term receives every month and can help us focus on what our next piece of content should be about (based on what is popular but you have yet to tackle).
But wouldn’t it be nice to know the keywords that we have not created content for, but users are typing into Google and Yahoo, and finding our sites?
Well with Google Analytics, this dream is a reality…
Google Analytics Keyword Tool
Google Analytics is a program released for free to website owners through Google.
It tracks, analyzes, and reports nearly every dimension of your website traffic, from where it comes from to how people click through your content.
If you are a webmaster, or a business owner, you are likely familiar with Google Analytics, you know that you can view every keyword that a visitor typed into a search engine to find your site.
One thing that nearly every website owner realizes is that when you have been writing for a site for a long period of time, you will quickly start to run out of keyword ideas for content.
If you go into Google Analytics, you can filter your keyword results by the subject you want to target.
Take the time-span back as far as allowed and you will see every keyword in that focal area.
Now all you have to do is find a keyword that you haven’t based content around on your site, and has generated a decent amount of traffic.
WARNING: These keywords may not generate a lot of search volume when you put them into a keyword tool, but they are the EXACT keywords that generated traffic to your site.
Since a few people have already found your site with these selected terms, there is a great chance that many others are looking for a website like yours, with the same terms.
If you produce a piece of content for this search term, and put it on your website, you will start to rank higher in the search engines for this keyword —
This in turn will generate more traffic to this section of your website.