The epic glossary of 200+ GDN website exclusion categories

If you’ve been in the world of the Google Display Network (GDN) for any length of time, you’re familiar with website placements and exclusions. This glossary is the ultimate Google Display Network list of placement exclusions, categorized by website domain. It covers more than 200 major subsections of wasteful GDN websites you can remove based on domain relevance. I’ve also categorized 55,000 exclusions by the spend they’ve wasted in another article.

* NEW: This lexicon is too large to include in this article, so get a downloadable spreadsheet of all the placement exclusions.

What are placement exclusions?

For the uninitiated marketer, placement exclusions prevent ads from showing on certain websites. In other words, a placement exclusion is an irrelevant or costly website where you do not want an ad to be served. It’s crucial to account for unwanted placements. Nobody wants to spend the budget on clickbait websites. Especially if they likely won’t turn into sales.

In this GDN website list, I sort placements by domain themes that have spent money without driving leads. I focus on domain keywords with the highest repeat rate. These offenders consume the budget and impressions. For marketers focused on placement relevance, it’s valuable to know which domain categories have a higher concentration for every GDN campaign.

Benefits of the glossary

At our agency WebMechanix, we spend tons of time combing through website placements to see what’s working, and as importantly, where we’re wasting spend. We’ve evaluated these GDN websites from Google Ads accounts that have spent more than $500,000 combined on GDN. It would take too much time and money to build these findings on your own. Once these websites are excluded, you’ll be avoiding domain themes that have not contributed to a bottom line and could be very irrelevant for your product or service.

BONUS: we’ve created this master GDN website list to include more than 200 categories that are likely draining your budget to save you time and hassle. This compilation offers the most common domain themes with no return on investment.

GDN website exclusion examples

Let’s say you provide software for medical companies in the United States…

Table of Contents

We’ve compiled this Google Display Network website list to include sites for the following categories in this article. For 200+ categories, download the spreadsheet.

• Directions & maps
• Cheap
• Recipe
• Cook
• Game
• Trivia
• Play
• Kids
• Child
• Baby & toddler
• Toy
• Bible
• Christian
• Religious
• Free

Directions & maps

Cheap

• cheapoair.com
• bouncecheap.com
• cheap-credit-cards.org
• yesiamcheap.com
• steepandcheap.com
• cheap-wedding-solutions.com
• cheapdentalinsurance.net
• cheapflights.com
• wedcheaper.com
• cheaprvliving.com
• funcheaporfree.com
• buycheapr.com
• cheapflights.ca
• tokyocheapo.com
• whatscheaper.com
• cheapism.com
• coupon-cheap.com
• cheap-computers-reference.com
• cheaplaptops.org.uk
• cheap-r.com
• mamacheaps.com
• funcheap.com
• forsalecheap.net
• cheapoair.ca
• sofarsocheap.com
• cicheap.com
• triangleonthecheap.com
• miamionthecheap.com
• goodcheapeats.com
• columbusonthecheap.com
• cheapvegetablegardener.com
• cheaptickets.com
• cheapmunks.com
• cheapfareguru.com
• cheapestdeals.net
• cheaperjob.com
• cheapbowlingballs.com
• cheapbargain.net
• cheapassgamer.com
• cheap-phones.com
• charlotteonthecheap.com
• houstononthecheap.com

Recipe

Cook

• cooktopcove.com
• familycookbookproject.com
• cookinglight.com
• cooks.com
• 101cookbooks.com
• cookiesandcups.com
• cookingpanda.com
• easiestcookingrecipes.com
• thecookful.com
• wordcookiesanswers.com
• divascancook.com
• cookieandkate.com
• wordcookiescheat.com
• hugsandcookiesxoxo.com
• 101cookingfortwo.com
• averiecooks.com
• thecountrycook.net
• cookingchanneltv.com
• rachelcooks.com
• thecookierookie.com
• lanascooking.com
• pressurecookrecipes.com
• cookingclassy.com
• allaboutcookies.org
• allfreeslowcookerrecipes.com
• cookstr.com
• cookingparties.net
• acouplecooks.com
• keviniscooking.com
• theloverscooking.com
• melaniecooks.com
• cookinglook.info
• soulfoodandsoutherncooking.com
• cookappsgames.com
• cookpad.com
• willcookforsmiles.com
• fitslowcookerqueen.com
• cookist.com
• alexandracooks.com
• cookingparadise.site
• jocooks.com
• cookthestory.com
• cookingwithnonna.com
• pressurecookingtoday.com
• thecozycook.com
• quizcookie.com
• thecookinchicks.com
• cookwithmanali.com
• oldfashionedcooking.com
• cooksitnow.com
• omnivorescookbook.com
• jamiecooksitup.net
• bestcooking.recipes
• slowcookergourmet.net
• best-ever-cookie-collection.com
• theketocookbook.com
• paydayloancook.com
• mycookingadvisor.com
• awesomecooker.com
• sixcook.com
• slowcookersociety.com
• cookrecipesbook.com
• happycookhappylife.com
• closetcooking.com
• mommyshomecooking.com
• icookieat.com
• cookinglsl.com
• greenhealthycooking.com
• cooking-games.com
• whatscookingamerica.net
• theheritagecook.com
• civilizedcavemancooking.com
• amandascookin.com
• thegardeningcook.com
• homecookingadventure.com
• cooksforhealth.com
• cookomix.com
• heritagecookbooks.com
• allshecooks.com
• cooktoria.com
• justonecookbook.com
• centercutcook.com
• mommycooking.com
• cookinggames.com
• cookincanuck.com
• cookingmaniac.com
• kannammacooks.com
• overtimecook.com
• stlcooks.com
• worldofcooking.net
• theseoldcookbooks.com
• mylifecookbook.com
• cookeatshare.com
• thesouthernladycooks.com
• thismamacooks.com
• cookingandrecipestoday.top
• mycookbook-online.net
• cooksinfo.com
• thecookingjar.com
• cookingcakedeliciouse.site

Game

Trivia

• triviatoday.com
• uptrivial.com
• funtrivia.com
• triviaboss.com
• triviahive.com
• triptrivia.com
• triviasmarts.com
• trivia.fyi
• traveltrivia.com
• christmastrivia.net
• randomtriviagenerator.com
• 90strivia.com
• triviador.net
• triviacafe.com
• triviaplaying.com
• triviagenius.com
• triviadaily.com
• absurdtrivia.com
• usefultrivia.com
• triviaplaza.com
• triviaflix.com
• triviadraws.com
• musictriviamaster.com
• multi-trivia.com
• triviachamp.com
• triviaquestions.net
• triviabuff.com
• trivia90s.com
• trivia.net
• thisdaytrivia.com
• thesimpsonstrivia.com
• splashtrivia.com
• quicktrivia.com
• popculturetrivia.com
• aviationtrivia.info

Play

Kids

• seeziskids.com
• debtkid.com
• wikidot.com
• yakidee.org
• 90skidsonly.com
• surfnekids.com
• wikidee.org
• creditcardwhizkid.com
• sciencekids.co.nz
• millionaire-kids.com
• rmkidney.com
• kidzworld.com
• kidsactivitiesblog.com
• kidztype.com
• have-kids-will-travel.com
• skidajmo.com
• kididdles.com
• newkidscenter.com
• wehavekids.com
• nidokidos.org
• yourkidstable.com
• kollegekidd.com
• checkiday.com
• rainbowkids.com
• kiddnation.com
• jumper4kids.com
• allfreekidscrafts.com
• thecutekid.com
• wikido.com
• poetry4kids.com
• kidsource.com
• activitiesforkids.com
• superhealthykids.com
• scaryforkids.com
• soft4kids.com
• eightieskids.com
• kidspot.com.au
• thebestideasforkids.com
• simplefunforkids.com
• mykidslickthebowl.com
• highlightskids.xyz
• allkidsnetwork.com
• kidzsearch.com
• gamez2kidz.com
• kidsmathtv.com
• falkidesign.ch
• kid101.com
• wikidiff.com
• kidstaff.com.ua
• biology4kids.com
• kiddycharts.com
• dltk-kids.com
• billybear4kids.com
• scenekids.com
• feedingmykid.com
• blackcelebkids.com
• historyforkids.net
• safesearchkids.com
• skidzopedia.com
• kidstvhdeggvideos.com
• mathworksheets4kids.com
• activekids.com
• wikidich.com
• umeandthekids.com
• toronto4kids.com
• thuockidieu.com
• theskidiva.com
• spenddaywithkids.com
• socialstudiesforkids.com
• slimekids.com
• shitmykidsruined.com
• realitytvkids.com
• raisingourkids.com
• planetsforkids.org
• pencilkids.com
• mylifeandkids.com
• mykidseatfree.com
• lakidar.net
• kpkids.net
• kindlefireforkid.com
• kidzone.ws
• kidworldcitizen.org
• kidsworldfun.com
• kidsvancouver.com
• kidsprojects.info
• kidsplayandcreate.com
• kidspast.com
• kidsparkz.com
• kidslearningstation.com
• kidsjokesoftheday.com
• kidshouji.com
• kidsgeo.com
• kidsgen.com
• kidsgardening.org
• kidsdinos.com
• kidscreativechaos.com
• kidscraps.com
• kidscraftroom.com
• kidsastronomy.com

Child

Baby & toddler

• babygaga.com
• babyvote.com
• babycenter.com
• babygames.com
• ohbabynames.com
• babypips.com
• babylonbee.com
• 512happybaby.cn
• babynames.net
• babylade.info
• babymed.com
• babynamespedia.com
• babynamegenie.com
• babycentre.co.uk
• creative-baby-shower-ideas.com
• babynames.com
• babyfoode.com
• babyhazelgames.com
• yeahbaby.com
• celebritybabyscoop.com
• babylon.com
• babysofts.com
• grandbaby-cakes.com
• greatestbabynames.com
• babynameguide.mobi
• thinkbabynames.com
• babypost.com
• babynamewizard.com
• babynames24.com
• homemade-baby-food-recipes.com
• babyhazel.net
• bestlittlebaby.com
• babynamesdirect.com
• mybabydoo.com
• babybaby.space
• babypicturemaker.com
• babycenter.in
• futurebaby.org
• babylon-software.com
• babyboomerpeoplemeet.com
• babynameguide.com
• babynamescube.com
• baby2see.com
• buybuybaby.com
• urbanbaby.com
• uniquebabyshowerfavorsideas.com
• top-100-baby-names-search.com
• pregnancy-baby-care.com
• ourbabynames.co.uk
• ourbabynamer.com
• ontobaby.com
• names-of-baby.com
• mypregnancybaby.com
• muslimbabynames.net
• motherandbaby.co.uk
• modernindianbabynames.com
• mealbaby.com
• justthefactsbaby.com
• justblogbaby.com
• indianhindubaby.com
• growingyourbaby.com
• gamebaby.la
• gamebaby.com
• easybabylife.com
• clickbabynames.com
• bigbadbabynames.net
• biblical-baby-names.com
• babytoboomer.com
• babysideburns.com
• babyshowers.net
• babyology.com.au
• babynameworld.com
• babynameworld.co.uk
• babynametest.com
• babynamesofireland.com
• babynamescountry.com
• babynames.org.uk
• babynames.co.uk
• babygames7.com
• babycenter.com.au
• babycenter.ca
• babyblog.ru
• baby-names.co.il
• baby-gaga.com
• baby-chick.com
• baby-boy-names.org
• 9babynames.com
• nicejobbaby.com
• babiesdailynews.com
• makemebabies.com
• parentinghealthybabies.com
• cutest-babies.com
• babiesonline.com
• toddlerapproved.com
• yummytoddlerfood.com
• toddler-net.com
• thehonesttoddler.com

Toy

Bible

• biblegateway.com
• biblestudytools.com
• biblemoneymatters.com
• brobible.com
• bibliocad.com
• bible.cc
• kingjamesbibleonline.org
• openbible.info
• bible.org
• biblprog.org.ua
• bibledebt.com
• bible-knowledge.com
• daily-bible-verse.org
• biblehub.com
• dreambible.com
• searchthebible.com
• sweepstakesbible.com
• civilengineeringbible.com
• biblestudy.org
• theladbible.com
• dltk-bible.com
• barbecuebible.com
• bibliabible.com
• thesportbible.com
• soundbible.com
• bible247.net
• beatlesbible.com
• thefactsbible.com
• holybible.or.kr
• sportbible.com
• bible-history.com
• biblereasons.com
• womeninthebible.net
• thehousebreakingbible.com
• saintebible.com
• oneyearbibleonline.com
• ladbible.com
• geniusbible.com
• freebiblelessons.net
• childbiblesongs.com
• billionbibles.org
• biblio-scientifique.net
• biblical-baby-names.com
• bibliatodo.com
• bibliaparalela.com
• bibliaonline.com.br
• bibliacatolica.com.br
• biblethumpingwingnut.com
• biblesuite.com
• biblehub.net
• biblecodewisdom.com
• bible-printables.com

Christian

Religious

• churchtithesandofferings.com
• churchfinder.com
• smartchurchmanagement.com
• churchletters.org
• thechurchladyblogs.com
• santeriachurch.org
• littlechurchmouse.com
• churchangel.com
• usachurches.org
• staffyourchurch.com
• sayingsforchurchsigns.com
• fallschurchsports.org
• churchpop.com
• churchpastorguide.org
• churchoflivingwordinottawa.com
• churchoflaugh.com
• churchdirectory.ca
• churchjobfinder.com
• churchjobs.net
• christianprayercenter.com
• prayers-for-special-help.com
• prayer-and-prayers.info
• theprayingwoman.com
• lords-prayer-words.com
• hecklerspray.com
• spraypaintstencils.com
• living-prayers.com
• spray.se
• positiveprayers.com
• dailyprayer.us
• ourcatholicprayers.com
• missionariesofprayer.org
• eatprayrundc.com
• blessings-and-prayers.org.uk
• religioustolerance.org
• religionfacts.com
• societyandreligion.com
• worldreligionnews.com
• religiousforums.com
• religionnews.com
• getreligion.org
• faithtap.com
• faithfamilyamerica.com
• faithhub.net
• faithandfinance.org
• faithinthenews.com
• faith.com
• faithpanda.com
• faithbyverse.com
• faithitap.com
• faithitalf.com
• faithit.com
• awmfaith.com
• faithreel.com
• faithwire.com
• faithtrend.com
• toonamifaithful.com
• faithpot.com
• faithfullycommitted.com
• faithfellow.com
• alfafaith.com
• godvine.com
• godinworld.com
• godfruits.com
• godtube.com
• godfatherpolitics.com
• godfruits.tv
• godtoday.com
• godupdates.com
• godairyfree.org
• goodiegodmother.com
• pokemongodb.net
• appgodzilla.com
• godanriver.com
• godlikedevelopers.com
• tgoden.com
• tech-gods.com
• godaddyworkspacelogin.com
• tarotgoddess.com
• iosgods.com
• chicagodefender.com
• god-bless-you.org
• segodnya.ua
• thegoddess.com
• joemygod.com
• goduke.com
• godfitting.com
• indigodergisi.com
• worldofthegods.com
• turnbacktogod.com
• sharegods.com
• learningodessey.com
• indigodaily.com
• hindugodwallpaper.com
• greekgodsandgoddesses.net
• godweb.org
• godutchmen.com
• godubois.com
• gods-and-monsters.com
• godlikeproductions.com

Free

Get The Entire Spreadsheet

At least you’re not starting from scratch. Happy excluding!

* NEW: This lexicon is too large to include in this article, so get a downloadable spreadsheet of all the placement exclusions.

Tell us your biggest struggles with the Google Display Network in the comments below. Maybe we can help.

Work Cited

This post was inspired by the work of Chris Mechanic and the entire WebMechanix digital marketing team. The Big list of 1,500+ AdWords PPC negative keywords influenced the idea of exclusions and allowed me to work through a similar process of placement value on the Google Display Network.