Director of Marketing, Lead Gen (B2B SaaS-Focused)

Remote
Digital Marketing
Full-time

Position Summary

Are you a B2B SaaS lead gen veteran, tired of in-house bureaucracy and nonstop meeting hopping? Or maybe you’re just lonely and wish you were surrounded by other experts who can inspire you and make you better.

If you haven’t realized it yet, we’re an agency. And while we’re trying to hire your experience, the role we have for you is a bit different than what you may be expecting... in a good way.

Ready for a secret?

We found that former in-house stars like you make the very best Account Directors here. You know exactly what it’s like to sit in a client’s seat -- the stress they are under for results, the reports they need to produce, what makes an agency a lifesaver, and what makes them a headache. And we can’t tell you how much we value that perspective!

So, we want you to take on one of the most impactful roles in our agency: managing key client relationships, and directing a team of superstars around you to execute high-performing strategies. Just like you did inhouse, only now you’ll have a:

  • Variety of clients to keep things interesting
  • Best-in-class team of specialists that live and breathe digital marketing
  • The satisfaction of moving the needle, launching campaigns, and getting things done
  • Stable career positioned to weather whatever 2023 has to throw at us

We're WebMechanix, a performance-marketing agency known for driving revenue and profit, not just leads and impressions. We develop and manage high-impact performance marketing programs for over 60+ clients, whether through a lead generation campaign, creating compelling ads, improving user experience, search engine optimization, nurturing prospects and enabling sales, or creating and deploying custom web experiences.

We’re growing and are looking for a mid to senior-level person who fits our culture and is passionate about bringing innovative and thoughtful digital marketing strategies to our clients.

This position (which we call “Account Director” internally) is responsible for owning all aspects of a client relationship -- both externally as a trusted individual for client points of contact and internally as a champion for the client’s efforts. You’ll specifically consult, concept, communicate, manage expectations, prioritize workstreams and ensure we are valued as trusted partners who reach our client’s goals. They spearhead key client touchpoints (like Business Reviews and kickoffs) and work with team members to shape strategy and delivery. This position is primarily remote but may require occasional travel to on-site company and client meetings.

TL;DR: You own the client relationship, prioritize the work, find and report on insights to drive strategy/scope, and call the shots. Your success will be measured by client retention and growth rates.

Here's what you'll do:

  • Work with your clients to establish business-level goals and initiatives
  • Define, monitor, and analyze trends in clients’ KPIs
  • Communicate strategy recommendations and performance results to clients & secure buy-in from decision-makers
  • Manage the client and manage the flow of work through the internal teams to ensure that we maximize our time and effort and our client's investment
  • Create quarterly business reviews & other client-facing presentations that outline performance, insights from testing, and key strategic opportunities
  • Identify and solve problems, talk fluently about our scope of work, and address most questions about our typical digital marketing channels (SEO, PPC, Social Media advertising, email marketing, CRO, analytics, etc.)
  • Constantly educate clients and present relevant, new, and innovative ideas to keep them excited
  • Manage media budgets for clients
  • Manage profitability for clients to ensure that we are efficiently using resources
  • Follow Digital Marketing industry trends

Requirements

Here's what you'll have:

  • Experience as a Director or VP of Lead Gen in B2B SaaS
  • Direct paid media client management experience, including paid media strategy development, execution and client relationship management
  • Passion for analyzing data in-platform and via spreadsheets
  • Strong communication skills to deliver clear and concise information through calls, presentations, and email
  • Fluency in Google Analytics, Google Ads, LinkedIn Ads, ABM, keyword research tools, reporting tools, and a range of popular digital marketing tools
  • Excellent workflow management, project management, and optimization skills.
  • 4-year college degree or equivalent work experience

Benefits

Here’s what we offer:

  • 🌴 Unlimited Paid Time Off (w/ a 2-week minimum usage per year)
  • 👶 8 Weeks Paid Family Leave (for the birth of a new child or to treat yourself or family members for an illness)
  • 👩‍⚕️ Health Insurance
    • CareFirst Advantage HSA & Non-HSA Option
    • Carefirst Dental and Vision
    • Weighted contributions covering varying portions of individuals and families
  • 💰 401(k) and 401(k) Roth Retirement Plans w/ 3% employer match
  • 🖥️ $500 initial equipment stipend w/ additional $250 per year
  • 🕝 Flexible working hours based on your timezone
  • 💻 Fully remote (but we have an office in Columbia, MD if on-site is important for you!)
  • 📅 13.5 Paid Holidays
  • 💡 Knowledge Bomb Trainings (We encourage employees to present on topics they feel passionate about and also present on employer-sponsored topics)
  • 👩‍🏫 Monthly Mentorship Meetings to ensure there is always time dedicated to you with your manager
  • 👕 Casual Dress Code
  • ...and more! Ask us about our favorite benefits! ❤️

Here’s where to learn more:

WebMechanix is committed to the principles of Equal Employment Opportunity for all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability, genetic information, sexual orientation, or any other category covered by law.

U.S. Residents Only

Application

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Our Hiring Process

A real human being will review your application. We don't rely on automated HR software to make decisions for us.
We'll talk a bit about your background, interests and future ambitions. Our goal is to get to know you a little better!
This interview is how we gain insight into your workflow while giving you a feel for the work you could be doing.
During this process, we'll introduce you to some of the people you'll work with daily!
We make an offer if we find that you'd be a good fit! Congratulations!