Digital Marketing Strategist - PPC

Remote
Digital Marketing
Full-time

Position Summary

*This job is eligible for fully remote*

đź‘‹In case we've never met before, we're WebMechanix - an award-winning digital marketing agency based in Columbia, MD. We develop and manage high-impact performance marketing programs for over 60+ clients, whether that be through a lead generation campaign, search engine optimization, nurturing prospects and enabling sales, creating compelling ads, improving user experience, or creating and deploying custom technical solutions.

As a Digital Marketing Strategist - PPC, your primary responsibility is to leverage digital marketing techniques to quickly and ethically create results for WebMechanix & its clients. Your legendary customer service will propel your clients to growth and expansion.

Specific responsibilities include developing client strategy, developing and managing marketing campaigns, analyzing performance, creating client-ready reports and presentations, and ensuring a high level of performance.

We are particularly focused on finding a passionate Google Ads/PPC Advertising specialist with at least 3+ years of experience in the platforms. As a Digital Marketing Strategist - PPC, you'll work on some of our largest, most challenging clients and will be expected to deliver breakthrough performance.


Here's what you'll do

  • Create and manage search and display campaigns in Google Ads, Bing Ads, and other relevant ad platforms
  • Continually test and optimize to drive outsized results through targeting, bidding strategy, ads, and landing pages.
  • Analyze and report results using relevant tools, including Google Analytics, Data Studio, and SuperMetrics
  • Align with other campaigns (SEO, email marketing, marketing automation, & CRO strategies)
  • Working directly with clients to develop results-oriented strategies and report on campaign successes

Requirements

Here’s what you’ll have

  • 3+ years of hands-on Google Ads (particularly Search and Display) experience
  • Proven track record developing and managing complex accounts across paid media platforms
  • A history of quantifiable business impact through digital media
  • A passion for A/B testing of ads, bids, landing pages, and keywords
  • Strong spreadsheet and presentation skills
  • Strong communication skills
  • Ability to self motivate and identify opportunities for enhancing processes and campaigns
  • Able to learn from others and contribute your knowledge to an existing knowledge base
  • Marketing agency experience
  • Google Ads certifications (search, display, video, mobile, shopping)
  • Google Analytics certification
  • Experience with media buying outside of GDN
  • Experience with programmatic advertising

Benefits

Here’s what we offer

  • Unlimited Vacation Time
  • 8 Weeks Paid Family Leave
  • Health Insurance options w/ Employer Contribution
  • 401(k) Retirement Plan w/ Employer Matching
  • Flexible Work Hours
  • 13.5 Paid Holidays
  • Weekly Training
  • Monthly Mentorship Meetings
  • Casual Dress Code
  • ...and more! Ask us about our favorite benefits!

Here’s where to learn more:

WebMechanix is committed to the principles of Equal Employment Opportunity for all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability, genetic information, sexual orientation, or any other category covered by law.

U.S. Residents only

Application

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Our Hiring Process

A real human being will review your application. We don't rely on automated HR software to make decisions for us.
We'll talk a bit about your background, interests and future ambitions. Our goal is to get to know you a little better!
This interview is how we gain insight into your workflow while giving you a feel for the work you could be doing.
During this process, we'll introduce you to some of the people you'll work with daily!
We make an offer if we find that you'd be a good fit! Congratulations!