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Google’s Author Rank: Moving Away from an Anonymous Internet

To begin a discussion of Google Authorship and Author Rank we should begin with what is involved in searching the internet. Google uses complicated mathematical algorithms to determine search results.  An entire industry has been built up around securing a… [Full Article]

September 5, 2013    No Comments

Measuring-Local-Marketing

How to Track & Measure Local Marketing Efforts in Google Analytics

Most local businesses suck at marketing. Not trying to be mean, but they do and you know it. I don’t blame them. Local marketing (online or offline) isn’t easy and owners are already busy managing the business. I’m hoping that with… [Full Article]

August 22, 2013    No Comments

Case Study: SEO Help For Locally-Focused Clients

Background Express Countertops started working with us in late 2011. They are a Maryland-based business specializing in the fabrication and installation of countertops. Their business area covers all of Maryland, Delaware, and Washington DC, as well as Northern Virginia. The… [Full Article]

August 15, 2013    No Comments

5 Time Tested Techniques for Local SEO Link Building

Have you adapted your link building strategy to play nicely with Google’s “Venice” update, a recent hyper-local algorithm change that matches local searches with local webpages? In 2012 Google Geospatial Technologist, Ed Parsons, noted that approximately one-third of all searches… [Full Article]

August 6, 2013    No Comments

Use Google Chrome to Check Your 301 Redirects

Watch the video above to learn how to use Google Chrome (browser) to check your 301 redirects. As you might know, 301 redirect is what Google (and other search engines) use to pass link juice. So if  you’re launching a… [Full Article]

June 20, 2013    1 Comment